Recently, CONVERSE Beijing Wangfujing flagship store celebrated its first anniversary. The store fully upgraded its brand service – “Converse, you make CONVERSE BY YOU” custom experience program to meet the personalized customization needs of the public. The stores will also launch new creative workshops every month to bring consumers a new retail shopping experience.
CONVERSE Wangfujing flagship store is located at No. 241, 2nd floor of APM, Donghuamen Street, Dongcheng District, Beijing. It has a total area of 356 square meters and has two floors. The public can buy a variety of trendy and youthful footwear and a wide variety of fashion apparel here. Whether it’s young shoes such as the classic Chuck 70, One Star Pro, the newly launched Run Star Legacy CX, or many fashion collaboration series, they can meet the needs of the public. The flagship store in Wangfujing in Beijing allows the public to re-experience the many possibilities of CONVERSE from a new perspective through rich products, unique creative workshop activities, customized services, etc.
As a service unique to Wangfujing flagship store, the “Converse You Make CONVERSE BY YOU” customized experience program can meet the needs of craftsmen to upgrade individual products, add personalization and express creativity. Consumers can enjoy their creativity using tools such as embroidery, hot-press badges, and printed patterns, and add their favorite patterns to basic products to create unique and personalized products. Whether it’s shoes, clothing, or bags, it’s the best canvas for consumers to show off their talents. For shoe customization services, consumers can also choose their favorite shoelaces and use heat pressing personalized badge technology to create their own exclusive shoe models. In order to better communicate with young local consumers, the store will launch creative workshops with different themes every month, inviting the public to personally innovate and transform common items in their daily lives.