Born in 1947, Salomon, a French professional outdoor sports brand, officially entered Taikoo Li, Sanlitun, Beijing. The new 120-square-meter pioneer concept store opened on September 30.
The design is inspired by continuous mountains, and the three-dimensional mountain body that stretches outdoors is deconstructed through space and then reorganized into the store space.
The store decoration revolves around “mountains” and “snow” as the main elements. An undulating ring device is set up in the center of the store, so that Salomon’s various types of equipment can be displayed most intuitively. With shoe wall patterns that simulate the texture of snow, consumers can immediately enter the outdoors The atmosphere of the event is in the middle.
In addition to the Salomon shoe models that sneaker players are most concerned about, the store also has a ski equipment section that sells professional equipment such as snowboards, snow boots, and ski poles.
Interested friends might as well check in.